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Media & Press

For over 70 years, Variety has cared for kids, shaped leaders for tomorrow and helped generations of people come together to find support, get healthier and make friends for life. We are determined to be a genuine, welcoming, hopeful place that is nurturing and fun. This is the community we want. A community where we share a sense of social responsibility; experience better health in spirit, mind and body; and where children and families can thrive.

Variety has expertise in the following areas: disability, accessibility, integration and inclusion; physical and developmental disabilities and autism spectrum disorder; fitness, rehabilitation and physiotherapy; health, wellness and nutrition; sport and adapted sport for people with disabilities including wheelchair basketball, track, swimming, synchronized swimming, taekwondo, boccia, weightlifting and powerlifting; life skills programming for young adults with developmental disabilities; summer camps, leadership skills, life saving courses.

Reach & Audience Stats

FACEBOOK: Likes 2,884
Average Reach: 981

Followers:
69% Women | 31% Men

Age Range:
Women:
18-24 – 6%
25-34 – 25%
35-44 – 25%
45-54 – 25%
55-64 – 13%
65+ – 6%

Men:
18-24 – 13%
25-34 – 25%
35-44 – 25%
45-54 – 25%
55-64 – 13%
65+ – 0%

Relationship Status:
Single – 29%
In a relationship – 18%
Engaged – 6%
Married – 47%

Highest Education Level:
High School – 14%
College – 71%
Grad School – 14%

Location:
64% Toronto

FOLLOWERS: 2651

Our followers:
Male: 37% | Female: 63%

Country:
Canada: 84%
United States: 10%

Location:
Ontario: 78%
Toronto: 34%
Durham 4%
California, US 3%
York, CA 3%

Income:
$75,000 – $99,999 13%
$150,000 – $199,999 12%
$100,000 – $124,999 12%
$125,000 – $149,999 11%
$60,000 – $74,999 9%

FOLLOWERS: 1007

Followers:
Men 36%
Women 64%

Location:
Toronto 68%
Whitby 1%
Oshawa 1%
Ajax 1%
Mississauga 1%

Canada 89% | United States 5% | Hong Kong 1% | Australia 1% | Brazil 1%

Age Range:
13-17 2%
18-24 16%
25-34 35%
35-44 23%
45-54 16%
55-64 6%
65+ 2%

WEB TRAFFIC:
January 2018: 768,305
February 2018:  813,934
March 2018:  627,993

Yearly activity (average): 6,297,957 hits

Subscribers 8,986

Mobile 62.3%
Desktop 37.7%

Top locations
Canada 45.0%
USA 13.1%
Other 1.2%

ADVERTISE IN:
Snapd
Beach Metro
Beaches Living
Bluff’s Community News
Parasport Magazine
Play to Podium
Scarborough Mirror
Taste of the Danforth

ADVERTISING PARTNERS:
The Toronto Sun/ Post Media

MEMBERS: 6,000
TRAFFIC: 5600+ weekly

STAFF:
Full-time 49
Part-time 130

PEOPLE HOURS:
Variety Village provides over 2 million hours of programming
each year reaching over 30,000 individuals, of which 15,000 having a disclosed disability.

PROGRAMS:

The Variety Village Program Guide is published bi-annually – Spring/Summer & Fall/Winter.

5,000 copies of the guide are printed with each issue and circulated free  through the facility to over 3,000 families. The guide is also circulated, free of charge, through off-site events and outreach programs as well as through community partners.

ADVERTISE IN OUR PROGRAM GUIDE – Click here

For Media Relations, please contact:
Lynda Elmy
Director, Communications & Marketing
(416) 699-7167 x 249
lelmy@varietyontario.ca

For logo or graphics inquiries, please contact:
Erin Rivet
Design & Digital Media Coordinator
(416)699-7167 ext. 289
erivet@varietyvillage.on.ca

 

BUS: We have a bus stop right outside! Take the 12A from Victoria Park Station.

FREE parking onsite.

Wheel-Trans accessible.

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